11.13.15

Small State Big Heart The Commercial

Hartford Prints! presents SMALL STATE BIG HEART the commercial

(October 14, 2015) Hartford Prints! was founded in 2012 in the spirit of the Millennial lifestyle. An urban goods retail brand, Hartford Prints! makes letterpress stationery, urban streetwear, and local love. Hartford Prints! allows customers to express local Connecticut pride through purchasing handmade goods and participating in homegrown marketing.

In an effort to expand the brand’s positive message, Hartford Prints! has teamed up with the NYC-based director Lucy Mulloy to shoot a commercial in a downtown Hartford parking lot on Sunday, October 18th. Mulloy, a protege of Spike Lee, was wooed by Hartford Prints! because of her distinct narrative style, which will capture the spirit of Hartford Prints!’s grassroots culture.

Titled “Small State Big Heart,” this :60 second commercial profiles four sets of young “doers”, all of whom offer high quality handcrafted services throughout Connecticut. Together, they’ll turn an ordinary parking lot in Hartford into the site of an unforgettable party. For these innovators, loving their community means being able to transform it in meaningful ways.

Highlights of the commercial shoot include: